Below, you will find a collection of in-depth articles by tyntec:
The GSMA’s RCS-e (Rich Communications Suite-enhanced) standard is intended to enable operators to offer Over-the-Top (OTT) style services such as Instant Messaging (IM), chat, video sharing and file transfer using their existing networks. Read more...
Operators are facing pressure on roaming revenues as well as seeing the continuous threat of OTT players invading the MNO business. The operator cash-cow seems to be in danger, but there are definitely many opportunities that operators can benefit from. Read more...
Bringing universal mobile services such as voice, SMS and mobile phone numbers to the web environment is the latest focus of internet and social networking businesses. Facebook provides a Messenger service, Google provides its Google Voice and there are many flourishing mobile VOIP and instant messaging app providers such as Pinger and Whatsapp. Read more...
tyntec recently announced the results of a survey which shows that – excluding voice calls – SMS is currently the most used smartphone feature. The survey, in partnership with YouGov with 2,000 respondents in UK and Germany... Read more...
Forfone is one of the new breed of low-cost or free voice and SMS apps for mobile phones. Created by internet telephony provider Toolani, Forfone is an iOS and Android app that enables users to make and receive free or low cost calls globally with other app users as well as non-Forfone users. Read more...
It is likely no coincidence that particularly in the run-up to Mobile World Congress, there is increasing talk about “the death of SMS”. A growing amount of Instant Messaging applications and Over-the-Top (OTT) services appear to many observers as a sign that the end of traditional telecommunication services is nigh. Read more...
SMS is an established part of the communications mix for businesses and organisations across the world. Whether it’s outbound, inbound or even two-way interaction with stakeholders, SMS has become a core communications medium. Read more...
Many commentators have suggested that the rise of smartphones and the mobile Internet will mean a relative decline in the importance of SMS as a communications tool. They claim that alternative technologies, such as mobile email and IM, will make SMS redundant as the person-to-person communications tool of choice. Read more...
US communication giant Pinger chose tyntec’s tt.One solution to power its Pinger DE free voice and SMS app in Germany. Pinger, considered the 7th largest carrier of SMS in the US – handling 1.7 billion SMS messages per month – marked its expansion into Europe with the launch of the app in Germany in December. Read more...
SMS is the core of mobile marketing. Its benefits have long been recognised by the industry - it is instant, impactful and cost effective. It’s this latter feature, however, that is most contentious. While we all recognise the benefits of SMS as a marketing medium, the search for ever-lower cost transmission mechanisms can potentially incur new, hidden costs that can outweigh the short-term benefit. Read more...
Mobile is unquestionably a massive opportunity for retailers. From mobile marketing through to the latest iPhone apps, retail has often been at the forefront of innovation in the mobile space.
However, the headlong rush to adopt the latest thing has meant that some opportunities presented by more established mobile technologies are being missed. Read more...
The 14th century English theologian and logician, William of Occam, gave the world a lasting legacy in what has become known as ‘Occam’s Razor’. Originally phrased as ‘entia non sunt multiplicanda praeter necessitatem’ (‘entities must not be multiplied beyond necessity’), it’s now generally taken to mean that ‘the simplest explanation is usually the best one’. Read more...
Mobile is unquestionably a massive opportunity for retailers. From mobile marketing through to the latest iPhone apps, retail has often been at the forefront of innovation in the mobile space.
However, the headlong rush to adopt the latest thing has meant that some opportunities presented by more established mobile technologies are being missed. Read more...