Mobile search & Q&A

Search engine and Q&A service providers can extend their sales channels and increase their revenues by integrating mobile search services in their systems.

For example, end-users can send search queries from their mobile and receive answers back via 2-way SMS. The benefit of using text messaging for the user is clear: whenever the consumer is on-the-move, the mobile phone is the natural device used to obtain any type of information in an easy, cost-effective and reliable fashion.

Thanks to mobile search, consumers can query location-specific information such as finding a kosher restaurant in New York, or finding the nearest hospital in case of an emergency on the move.

There are also mobile Q&A services that work in a very similar way, but instead provide the user with answers to natural language questions such as “where can you watch free movies online?” or “what is the average cost for a nose job?”.

Search engines and Q&A providers offering value-added SMS and mobile services benefit from increased revenue streams and enhanced customer retention.