Lottery & gambling authentication

A growing amount of virtual gambling and lotteries is available via mobile, going beyond online lotto applications and allowing users to bet on-the-move. 2-way SMS can enable users to gamble and bet from anywhere, at anytime, in a wide variety of scenarios – from SMS notifications of lotto results to providing authentication procedures.

In a simple situation, companies can enable users to enter a lottery competition via inbound SMS to win prizes such as concert tickets, cars and other giveaways. Companies can also enable users to enter a lotto bet via text message by providing an inbound number. Lotto results can easily be provided via outbound SMS notifications upon opt-in from a subscriber, whether via mobile or online.

Companies can also provide users with information on pre-existing accounts via SMS, as well as inviting them to bet on their favorite contests. Subscribers can even send a text message placing a bet on any number on a virtual roulette wheel.

2-factor SMS authentication is an important part of avoiding fraud in the mobile gambling and lottery process. Verification procedures can include time and date information and/or sending a confirmation SMS to the user after registration. Additionally, sending authentication passwords via SMS – with one time passwords (OTPs) - to verify online lottery and gambling, is also a possibility.

The advantages of providing mobile gambling and lottery via SMS are mainly related to reducing printing, paper and distribution costs, as well as the possibility of attracting more players. For the user betting on mobile means more flexibility, queue-free gambling and an easy-to-use channel.