Due to the ever increasing competition within the airline industry, improving the passenger service experience can make a difference in retaining customers in the long run. This can be done by making customer communications more efficient and user-friendly.
By using SMS messaging, airlines can provide service information straight to the traveller's mobile phone. Airlines can also offer enhanced services such as mobile check-in, mobile booking and rebooking. By using SMS, airlines have more innovative ways to develop the overall service experience of the traveller.



